This is an amazing time to be involved in digital marketing! The demand for both generalists and specialists in digital marketing will continue to grow in the years to come, up to and including the year 2023! Let’s take a look at some of the most perspective jobs you can apply for!
The three stages of the digital marketing career ladder are: entry-level, mid-level, and senior-level positions. Digital marketing tasks may fall within the purview of another function on the team, such as a marketer, analyst, or manager. Job titles are typically going to be some form of digital marketer.
Associate Paid Search Manager and Assistant Digital Marketing Planner also fall under the category of entry-level positions in digital marketing. An entry-level digital marketing position typically lasts between six months and two years before a person is ready to advance to a mid-level position.
Client and agency management is an important part of mid-level digital marketer duties, as is the ability to communicate corporate strategy to colleagues. With the help of other teams, such as Analytics and AdOps, mid-level marketers guarantee that all media plans are set for success.
At Senior level the emphasis is on long-term growth and development of the brand rather than day-to-day operations. All profit and loss (P&L) statements are overseen by senior-level digital marketers, including strategic vision and investment strategy, thought leadership, and the management of top-partners. Marketers at the executive level focus on long-term growth and new product development.
Start your digital marketing career off to a bang with one of these 3 digital marketing positions!
In this dynamic role, you are responsible for driving visitors to your website using online advertising on platforms such as Facebook, Instagram, Google, and so forth. ‘ In order to be successful , in the field of paid media, you must possess both a creative and an analytical mindset.
Globally, digital advertising is expanding at a breakneck pace. As a result, those who specialize in paid media are in high demand. In 2016, the digital advertising industry was worth around $190 billion. While this industry has grown to $330 billion in four years, it will only reach $786.2 billion by 2026, according to forecasts.
Ad expenditure will account for 60% of marketing budgets, which means that every digital team requires a paid media professional.
Search Engine Optimization is not enough for driving traffic to your website today. Yesteryear tactics have now been replaced by a strong need for top-quality content.
The customer today does not take any action unless they are impressed by the content a business has put out. Content marketers optimize the content the business puts out to be top quality and drive traffic to the various web pages of an organization. This is an unpaid form of promotion, unlike social media ads.
A company has to stay relevant and edgy with its content on social media as the audience has become increasingly aware and wants to see quality content on social media or well-written blogs that promote content for the business.
This is a very creative job and is also the driving force behind all content marketing plans and strategies made. A content marketing specialist should be a peoples person as they deal with multiple team members to execute a strategy.
Analytics is one of the main parts of a digital marketing team and one of the most technical digital marketing skills. We have tons of data available today and it is of no use if it is not analysed and used to benefit your brand. Consumer data today shows the entire buying journey of a consumer.
Analytics let us know whether the campaign was a success or a failure, what tweaks to make to your plan and how to gain a larger audience for your business. Analytics help you to optimize your sales funnel and spot any problems they face by streamlining it and helping them create solutions for it.
Digital marketing would be nowhere today if analytics were not so integral to its development. The ability to analyse data and spot trends using various tools and turning it into an actionable step is very rare and an in-demand skill without which a modern business can not survive.